🔸 Como resultado de una Nueva Era de la Transformación, solamente en 2023 llegaron a Quintana Roo más de 21 millones de turistas; más de 6 millones de cruceristas y los 4 aeropuertos registraron un movimiento de pasajeros superior a los 33.8 millones
Para eliminar las barreras de desigualdad que tuvo la mayoría de la población excluida del éxito turístico, en esta Nueva Era de la Transformación la gobernadora Mara Lezama Espinosa puso en marcha un nuevo modelo de trabajo para que este éxito se refleje en los bolsillos y las mesa de las y los trabajadores de esta industria.
Fue necesario trabajar en una Nueva Era del Turismo para que la prosperidad compartida llegue hasta las comunidades rurales, los pueblos mayas que dan identidad a Quintana Roo y esencia del enorme atractivo cultural en el mundo, informó la gobernadora Mara Lezama.
En esta Nueva Era de la Transformación se inició la actualización del Plan Maestro de Turismo Sustentable, esencial para adaptarse a las dinámicas cambiantes del sector, asegurar la sustentabilidad a largo plazo y generar prosperidad compartida entre las familias de las comunidades locales de los 12 destinos de la entidad.
Hay logros, como por ejemplo, en 2023 más de 21 millones de turistas llegaron a Quintana Roo; se registró un movimiento de pasajeros superior a los 33.8 millones en los 4 aeropuertos internacionales y 6 millones de cruceristas en los puertos, lo que generó una derrama económica superior a los 20 mil 100 millones de dólares.
Un logro importante fue la Declaratoria de la Zona Rural con Potencial Turístico Maya Ka´an que permite la integración de los pueblos mayas en el producto turístico diversificado. Se trata de 909 mil 244 hectáreas destinadas a la conservación del patrimonio natural y cultural, un polígono integrado por 76 localidades originarias de la zona Maya, en los municipios de Felipe Carrillo Puerto y José María Morelos.
El fortalecimiento del turismo cultural y de aventura, que llevará justicia social y prosperidad compartida a la zona rural, con base en el Nuevo Acuerdo por el Bienestar y Desarrollo de Quintana Roo, avanza con la integración y diseño de la ruta turística “Guerra de Castas” en Maya Ka´an, y la Agenda Mundo Maya México, involucrando a 12 comunidades; ruta turística “Más allá del Sol” en Lázaro Cárdenas, y la “Ruta Turística del Río Hondo”, en el sur del estado.
A través del programa Rutas Mágicas de Color, en Chetumal, Bacalar, Cozumel e Isla Mujeres se pintaron 338 fachadas y 16 murales que refrescan la identidad de cada una de estas ciudades. En Chetumal, la capital del estado y en donde está el primer Barrio Mágico de México, se pintaron 147 fachadas y se crearon 17 murales.
Por cierto, se actualizaron los nombramientos de los cuatro Pueblos Mágicos de Quintana Roo.
Asimismo, en conectividad, no puede dejar de mencionarse el nuevo aeropuerto internacional “Felipe Carrillo Puerto” de Tulum, con capacidad para atender hasta 32 mil operaciones anuales y un afluencia de 5.5 millones de pasajeros. Cuenta con una pista de 3 mil 700 metros de longitud, la más equipada de la península y la segunda más grande del país. Tiene 13 salas de abordar con más de mil butacas y salas de espera.
Para que el éxito turístico se refleje en empleos mejor pagados, 5 mil 503 personas de la industria hotelera recibieron capacitación, lo que permitió en 2023 obtener mil 339 distintivos y sellos de calidad a empresas turísticas y 990 registros nacionales de turismo.
De enero a julio de este 2024, ya se tienen 570 distintivos y sellos de calidad con 4 mil 871 personas capacitadas.
Asimismo, se publicó la reforma a la Ley de Turismo de Quintana Roo para mejorar la competitividad turística. Se puso en operación el Sistema de Información Turística de Quintana Roo (SITUR-Q) para la toma de decisiones estratégicas. El Registro Estatal de Turismo (RETUR-Q), en el año 2023 emitió 2 mil 043 constancias de inscripción a empresas turísticas, con incremento del 260% respecto al 2022. De enero a agosto de 2024, se ha emitido 2 mil 220 constancias, superando el registro de 2023.
Con el apoyo del gobierno federal, el Instituto Nacional de Antropología e Historia (INAH), lleva a cabo el Programa de Mejoramiento de Zonas Arqueológicas (PROMEZA) en el Estado que atiende 12 zonas arqueológicas.
Los avances son muchos y destaca la instalación de la Mesa de Seguridad Turística para fortalecer la percepción de seguridad en los destinos. La gobernadora Mara Lezama puntualizó que se han alcanzado logros históricos en la protección de niñas, niños y adolescentes en el sector turístico, a través de la promoción del Código de Conducta Nacional (CCN), en el año 2023 se otorgaron 33 CCN y se capacitaron 3,813 prestadores de servicios turísticos. En el primer semestre del año 2024, se han otorgado 8 CCN y hemos capacitado a 818 colaboradores.
Seguiremos trabajando para que el éxito turístico genere prosperidad compartida en el norte, centro y sur del estado, ha indicado la titular del Ejecutivo.
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